FREE WORKBOOK FOR ESTHETICIANS | From Burnout To Breakthrough (DOWNLOAD NOW)
The Esthetician's Formula
For a Rich Business and Life
The Esthetician's Formula
For a Rich Business and Life
You didn’t become an esthetician to burn out in the treatment room.
You became one because you wanted freedom, fulfillment, and the chance to build something of your own.
The Wellthy Esthetician is a space for service-based beauty entrepreneurs who are ready to shift from survival mode to sustainable success.
Here, we focus on creating a business that doesn’t just look good on Instagram—but actually feels good to run.
Because your business should support your ideal life. Not the other way around.
Whether you’re just realizing your systems need a glow-up, or you’re ready to restructure everything so you can finally step away without panic—there’s a place for you here.
Resources. Guidance. Wellness. Community Connections.
For a Well-Balanced Life & Thriving Business.
We get laser-focused on one key area of your business—client experience, pricing, systems, burnout recovery, or whatever’s keeping you stuck. You’ll walk away with a game plan you can implement NOW.
A high-touch 12-week experience for estheticians who are ready to stop doing everything alone. Inside this program, we rework your offers, operations, and mindset so you can run a business that’s profitable and peaceful. Expect accountability, systems support, and strategy that actually works for your life.
Using our Signature Framework you'll:
Reset: to regain control of your time and energy as a CEO
Reimagine: to deliver premium experiences that reflect your worth
Realign: so you're running your business not the other way around
Redefine: to step fully into your CEO era with the freedom you always dreamed of.
Nicole Lovelace—founder of The Wellthy Esthetician and owner of PRMP Brow & Beauty Studio—brings 18+ years of experience to real-world conversations about burnout, business growth, and balanced success.
Nicole Lovelace is a Licensed Master Esthetician and brow expert with nearly 20 years of experience in the beauty industry. Known for her precision, attention to detail, and unwavering commitment to excellence, Nicole founded PRMP (/primp/), the DMV’s premier luxury brow and waxing destination in 2016. She’s also the creator of Brow Zhuzh, a brow line with a focus on making brow care an essential part of skin care.
Best known for its hero product—the Eyebrow Conditioning Treatment, formulated to create a healthy environment for brow growth and help clients fall back in love with their brows. The line is expanding with new product launches slated for 2025.
With a calling for coaching and passion for healthier living, Nicole started The Wellthy Esthetician, a community-driven platform that educates fellow estheticians, offering wellness experiences and business mentorship. Her mission is to empower estheticians to build profitable, sustainable businesses- without sacrificing their well-being.
In addition to her work behind the chair and in product development, Nicole is a respected voice in the industry, having partnered with leading esthetics brands and speaking at conferences to inspire the next generation of estheticians. She continues to lead with purpose, blending beauty, wellness and business into every facet of her work.
A business that’s profitable
A schedule that has breathing room
Clients that respect your time and pay your worth
Systems that work when you’re not working
Confidence that comes from clarity
If you’ve been feeling like there has to be another way—you’re right. Let’s find it together.